This madness will never end.  Nike unveiled new generation ‘smart’ trainers that record athletes performance.   The shoes are part of the Nike+ brand which includes shoes, watches and other sports related products.

Users of Nike+ Basketball can expect to receive messages from players and coaches providing motivation when certain goals are reached, while the ‘Showcase’ mode allows players to record a video of their performance which can then have the recorded sensor data superimposed for a highly detailed playback sharable via social media services like Facebook and Twitter.

It’s being reported that people are camping out to be the first to purchase the new Nike shoe.  Okay but why?   I didn’t find pricing as I am not interested in purchasing the Nike+ brand.  I just think about people buying them who can’t really afford them.

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